Encyclopedia Of Presidential Campaigns, Slogans, Issues, And Platforms

Brand: Greenwood
SKU: DADAX0313319731
ISBN : 9780313319730
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Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters?but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to?and memorized by?a huge voting public.

Specifications of Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

GENERAL
AuthorRobert North Roberts, Scott John Hammond
BindingHardcover
LanguageEnglish
ISBN-100313319731
ISBN-139780313319730
PublisherGreenwood
Number Of Pages432
Publication Date2004-03-30
DIMENSIONS
Height1.26 inch.
Length10.32 inch.
Width7.12 inch.
Weight2.3 pounds.

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