Entrepreneurial Small Business

Brand: McGraw-Hill Education
SKU: DADAX007340506X
ISBN : 9780073405063
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Entrepreneurial Small Business

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Specifications of Entrepreneurial Small Business

GENERAL
AuthorJerome Katz, Richard Green
BindingHardcover
LanguageEnglish
Edition2
ISBN-10007340506X
ISBN-139780073405063
PublisherMcGraw-Hill Education
Number Of Pages848
Publication Date2008-01-04
DIMENSIONS
Height11 inch.
Length8 inch.
Width1.4 inch.
Weight4.25 pounds.

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