Entrepreneurial Small Business

Brand: McGraw-Hill Education
SKU: DADAX0078029422
ISBN : 9780078029424
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Entrepreneurial Small Business

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Specifications of Entrepreneurial Small Business

GENERAL
AuthorJerome Katz, Richard Green
BindingHardcover
LanguageEnglish
Edition4
ISBN-100078029422
ISBN-139780078029424
PublisherMcGraw-Hill Education
Number Of Pages816
Publication Date2013-03-05
DIMENSIONS
Height1.3 inch.
Length10.9 inch.
Width8.6 inch.
Weight4.1 pounds.

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