Entrepreneurship (with Cd-rom)

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Brand: Prentice Hall
SKU: DADAX0130971162
ISBN : 0130971162

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For courses in Entrepreneurship and Small Business Management. Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeeping-and provides practical checklists to help students complete a business plan.
Author : Peggy A. Lambing
ISBN : 0130971162
Language : English
No of Pages : 331
Edition : 3
Publication Date : 8/15/2002
Format/Binding : Paperback
Book dimensions : 9.92x8.02x0.7
Book weight : 0.02

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