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Brand: McGraw-Hill/Irwin
SKU: DADAX0073530328
ISBN : 0073530328

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The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Author : Robert Hisrich
ISBN : 0073530328
Language : English
No of Pages : 624
Edition : 8
Publication Date : 11/19/2009
Format/Binding : Hardcover
Book dimensions : 10x8.2x1.1
Book weight : 0.03

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