Entrepreneurship

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Brand: McGraw-Hill/Irwin
SKU: DADAX0073530328
ISBN : 9780073530321
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Entrepreneurship

The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Specifications of Entrepreneurship

GENERAL
AuthorRobert Hisrich, Michael Peters, Dean Shepherd
BindingHardcover
LanguageEnglish
Edition8
ISBN-100073530328
ISBN-139780073530321
PublisherMcGraw-Hill/Irwin
Number Of Pages624
Publication Date2009-11-19
DIMENSIONS
Height10.3 inch.
Length8 inch.
Width1.2 inch.
Weight2.6 pounds.

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