Entrepreneurship

Brand: Wiley
SKU: DADAX0470450371
ISBN : 9780470450376
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Entrepreneurship

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.

Specifications of Entrepreneurship

GENERAL
AuthorWilliam D. Bygrave, Zacharakis
BindingPaperback
LanguageEnglish
Edition2
ISBN-100470450371
ISBN-139780470450376
PublisherWiley
Number Of Pages632
Publication Date2010-10-12
DIMENSIONS
Height9.96 inch.
Length8.05 inch.
Width0.73 inch.
Weight2.05 pounds.

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