Essentials Of Entrepreneurship And Small Business Management (5th Edition)

Brand: Prentice Hall
SKU: DADAX0132294389
ISBN : 9780132294386
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Essentials of Entrepreneurship and Small Business Management (5th Edition)

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Specifications of Essentials of Entrepreneurship and Small Business Management (5th Edition)

GENERAL
AuthorThomas W Zimmerer, Norman M. Scarborough, Doug Wilson
BindingPaperback
LanguageEnglish
Edition5th
ISBN-100132294389
ISBN-139780132294386
PublisherPrentice Hall
Number Of Pages744
Publication Date2007-02-12
DIMENSIONS
Height10.84 inch.
Length8.38 inch.
Width1.05 inch.
Weight3.15 pounds.

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