Essentials Of Entrepreneurship And Small Business Management (6th Edition)

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Brand: Prentice Hall
SKU: DADAX0136109594
ISBN : 9780136109594
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Essentials of Entrepreneurship and Small Business Management (6th Edition)

This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success.

The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Conducting a Feasibility Analysis and Crafting a Winning Business Plan; Forms of Business Ownership; Franchising and the Entrepreneur; Buying an Existing Business; Building a Powerful Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Creating a Successful Financial Plan; Managing Cash Flow; Sources of Financing: Debt and Equity; Choosing the Right Location and Layout; Global Aspects of Entrepreneurship; Building a New Venture Team and Planning for the Next

For any person interested in owning, operating, and managing a small business. This text is also a useful reference for entrepreneurs and managers of small businesses.

Specifications of Essentials of Entrepreneurship and Small Business Management (6th Edition)

GENERAL
AuthorNorman M. Scarborough
BindingPaperback
LanguageEnglish
Edition6
ISBN-100136109594
ISBN-139780136109594
PublisherPearson
Number Of Pages648
Publication Date2010-01-13
DIMENSIONS
Height10.9 inch.
Length8.5 inch.
Width0.9 inch.
Weight2.6 pounds.

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