Essentials Of Marketing Research (with Qualtrics Card)

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Brand: South-Western College Pub
SKU: DADAX1439047545
ISBN : 1439047545

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Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
Author : William G. Zikmund
ISBN : 1439047545
Language : English
No of Pages : 456
Edition : 4
Publication Date : 4/20/2009
Format/Binding : Paperback
Book dimensions : 10.79x8.5x0.63
Book weight : 0.02

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