Essentials Of Marketing Research (with Qualtrics Card)

Brand: South-Western College Pub
SKU: DADAX1439047545
ISBN : 9781439047545
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Essentials of Marketing Research (with Qualtrics Card)

Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.

Specifications of Essentials of Marketing Research (with Qualtrics Card)

GENERAL
AuthorWilliam G. Zikmund, Barry J. Babin
BindingPaperback
LanguageEnglish
Edition4
ISBN-101439047545
ISBN-139781439047545
PublisherSouth-Western College Pub
Number Of Pages456
Publication Date2009-04-20
DIMENSIONS
Height0.8 inch.
Length10.7 inch.
Width8.4 inch.
Weight1.98 pounds.

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