Essentials Of Marketing Research

Brand: McGraw-Hill Education
SKU: DADAX0073404829
ISBN : 9780073404820
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Essentials of Marketing Research

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Specifications of Essentials of Marketing Research

GENERAL
AuthorJr., Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
BindingPaperback
LanguageEnglish
Edition2
ISBN-100073404829
ISBN-139780073404820
PublisherMcGraw-Hill Education
Number Of Pages416
Publication Date2009-11-25
DIMENSIONS
Height10 inch.
Length8 inch.
Width0.7 inch.
Weight1.6 pounds.

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