Essentials Of Marketing Research

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Brand: McGraw-Hill Education
SKU: DADAX0073404829
ISBN : 0073404829

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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Author : Jr., Joseph Hair
ISBN : 0073404829
Language : English
No of Pages : 416
Edition : 2
Publication Date : 11/25/2009
Format/Binding : Paperback
Book dimensions : 9.9x7.9x0.7
Book weight : 0.02

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