Essentials Of Marketing Research

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Publisher: The Free Press
SKU: DADAX0078028817
ISBN : 9780078028816
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Essentials of Marketing Research

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Specifications of Essentials of Marketing Research

AuthorJr., Joseph Hair, Mary Celsi, Robert Bush, David Ortinau
PublisherMcGraw-Hill Education
Number Of Pages432
Publication Date2012-09-04
Height10 inch.
Length8 inch.
Width0.7 inch.
Weight1.65 pounds.

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