Essentials Of Strategic Management (available Titles Coursemate)

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Brand: South-Western College Pub
SKU: DADAX1111525196
ISBN : 1111525196

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ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
Author : Charles W. L. Hill
ISBN : 1111525196
Language : English
No of Pages : 416
Edition : 3
Publication Date : 4/19/2011
Format/Binding : Paperback
Book dimensions : 9.9x8x0.7
Book weight : 0.02

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