Essentials Of Strategic Management (Available Titles CourseMate)

Brand: South-Western College Pub
SKU: DADAX1111525196
ISBN : 9781111525194
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Essentials of Strategic Management (Available Titles CourseMate)

ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.

Specifications of Essentials of Strategic Management (Available Titles CourseMate)

GENERAL
AuthorCharles W. L. Hill, Gareth R. Jones
BindingPaperback
LanguageEnglish
Edition3
ISBN-101111525196
ISBN-139781111525194
PublisherCengage Learning
Number Of Pages416
Publication Date2011-04-19
DIMENSIONS
Height0.6 inch.
Length9.9 inch.
Width8 inch.
Weight1.65 pounds.

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