Essentials Of Strategic Management: The Quest For Competitive Advantage

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Brand: McGraw-Hill Education
SKU: DADAX0078029287
ISBN : 0078029287

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Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Author : John Gamble
ISBN : 0078029287
Language : English
No of Pages : 560
Edition : 3
Publication Date : 1/20/2012
Format/Binding : Paperback
Book dimensions : 9.9x7.9x1
Book weight : 0.02

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