Ethical Marketing

Brand: Pearson
SKU: DADAX0131848143
ISBN : 9780131848146
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Ethical Marketing

This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. For marketing practitioners and those in the business ethics field.

Specifications of Ethical Marketing

GENERAL
AuthorPatrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein
BindingPaperback
LanguageEnglish
Edition1
ISBN-100131848143
ISBN-139780131848146
PublisherPearson
Number Of Pages288
Publication Date2004-09-04
DIMENSIONS
Height8.9 inch.
Length6 inch.
Width0.7 inch.
Weight0.85 pounds.

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