For undergraduate business communication courses
Learn Business Communication Skills by Example
Students need to have excellent, effective, and practical business communication skills in order to succeed in todayâ€™s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.
Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.
MyBCommLab for Excellence in Business Communication is a total learning package.
MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of todayâ€™s business landscape. It helps students better prepare for class, quizzes, and examsâ€“resulting in better performance in the courseâ€“and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experienceâ€”for you and your students. Hereâ€™s how:
- Personalize Learning with MyBCommLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBCommLab.
- Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world communication challenges.Â
- Promote Active Learning and Stimulate Critical Thinking: Examples, exercises and activities help students practice vital skills and put knowledge to immediate use.Â Â
- Offer the Latest Information on Todayâ€™s Hottest Topics and Trends: In-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.
Note: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0133806871/ISBN-13: 9780133806878. That package includes ISBN-10: 0133544176/ISBN-13: 9780133544176 and ISBN-10: 0133545814/ISBN-13: 9780133545814.
MyBCommLab is not a self-paced technology and should only be purchased when required by an instructor.
Author : John V. Thill
ISBN : 0133544176
Language : English
No of Pages : 672
Edition : 11
Publication Date : 1/20/2014
Format/Binding : Paperback
Book dimensions : 11.2x8.4x1
Book weight : 0.02
Write a review
Your Review: Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: