Experiential Retailing: Concepts And Strategies That Sell

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Brand: Fairchild Books
SKU: DADAX1563673991
ISBN : 1563673991

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Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Author : Youn-Kyung Kim
ISBN : 1563673991
Language : English
No of Pages : 480
Edition : 1st
Publication Date : 6/11/2007
Format/Binding : Hardcover
Book dimensions : 11.26x8.58x1.1
Book weight : 0.03

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