Exploring Marketing Research

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Brand: South-Western College Pub
SKU: DADAX0324320884
ISBN : 0324320884

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EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
Author : William G. Zikmund
ISBN : 0324320884
Language : English
No of Pages : 698
Edition : 9
Publication Date : 8/15/2006
Format/Binding : Hardcover
Book dimensions : 10.8x8.6x1.2
Book weight : 0.04

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