Exploring Marketing Research
SKU: DADAX0324320884
ISBN : 9780324320886
Condition : New
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Exploring Marketing Research
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
Specifications of Exploring Marketing Research
GENERAL | |
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Author | William G. Zikmund, Barry J. Babin |
Binding | Hardcover |
Language | English |
Edition | 9 |
ISBN-10 | 0324320884 |
ISBN-13 | 9780324320886 |
Publisher | South-Western College Pub |
Number Of Pages | 698 |
Publication Date | 2006-08-15 |
DIMENSIONS | |
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Height | 1.21 inch. |
Length | 10.94 inch. |
Width | 8.68 inch. |
Weight | 3.8 pounds. |
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