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Fashion Marketing & Merchandising
Publisher: Dr. Tom Barrett
SKU: DADAX1590709187
ISBN : 9781590709184
Condition : New
SKU: DADAX1590709187
ISBN : 9781590709184
Condition : New
Price:
$35.57
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Fashion Marketing & Merchandising
Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.
• Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.
• Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
• Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.
• Extensive glossary helps students learn terms related to fashion marketing and merchandising.
Specifications of Fashion Marketing & Merchandising
| GENERAL | |
|---|---|
| Author | Mary Wolfe |
| Binding | Hardcover |
| Language | English |
| Edition | 3 |
| ISBN-10 | 1590709187 |
| ISBN-13 | 9781590709184 |
| Publisher | Goodheart-Willcox |
| Number Of Pages | 672 |
| Publication Date | 2008-04-24 |
| DIMENSIONS | |
|---|---|
| Height | 10.9 inch. |
| Length | 8.7 inch. |
| Width | 1 inch. |
| Weight | 3.6 pounds. |
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