Fashion Marketing & Merchandising

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Brand: Goodheart-Willcox
SKU: DADAX1590709187
ISBN : 1590709187

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Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.

• Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.
• Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
• Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.
• Extensive glossary helps students learn terms related to fashion marketing and merchandising.

Author : Mary Wolfe
ISBN : 1590709187
Language : English
No of Pages : 672
Edition : Third Edition, Text
Publication Date : 4/24/2008
Format/Binding : Hardcover
Book dimensions : 11x8.7x1.1
Book weight : 0.04

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