Creating Strategic Leverage: Matching Company Strengths With Market Opportunities

Brand: Prentice Hall College Div
SKU: DADAX0471631426
ISBN : 9783540635598
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Creating Strategic Leverage: Matching Company Strengths with Market Opportunities

Not only examines how to analyze industry structure and how to determine your company's competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game--even changing the game itself. Provides clear, concise solutions to some major problems such as how to describe and communicate a strategy and how to determine what's feasible and what's not, depending on your company's position. Packed with case studies from such industries as AT&T, Federal Express, United Airlines and more.

Specifications of Creating Strategic Leverage: Matching Company Strengths with Market Opportunities

GENERAL
AuthorMilind M. Lele
BindingHardcover
LanguageEnglish
Edition1
ISBN-100471631426
ISBN-139783540635598
PublisherWiley
Number Of Pages327
Publication Date1992-12-11
DIMENSIONS
Height9.69 inch.
Length6.38 inch.
Width0.94 inch.
Weight1.5 pounds.

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