Foundations Of Menu Planning

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Brand: Prentice Hall
SKU: DADAX013802510X
ISBN : 013802510X

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Foundations of Menu Planning reveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finish–looking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.

Author : Daniel Traster
ISBN : 013802510X
Language : English
No of Pages : 264
Edition : 1
Publication Date : 1/20/2013
Format/Binding : Paperback
Book dimensions : 10.7x8.5x0.5
Book weight : 0.01

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