Foundations Of Menu Planning

Brand: Prentice Hall
SKU: DADAX013802510X
ISBN : 9780138025106
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Foundations of Menu Planning

Foundations of Menu Planning reveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finish–looking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.

Specifications of Foundations of Menu Planning

GENERAL
AuthorDaniel Traster
BindingPaperback
LanguageEnglish
Edition1
ISBN-10013802510X
ISBN-139780138025106
PublisherPearson
Number Of Pages264
Publication Date2013-01-20
DIMENSIONS
Height10.8 inch.
Length8.4 inch.
Width0.6 inch.
Weight1.05 pounds.

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