Framework For Marketing Management (5th Edition)

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Brand: Prentice Hall
SKU: DADAX0132539306
ISBN : 0132539306

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Author : Philip Kotler
ISBN : 0132539306
Language : English
No of Pages : 360
Edition : 5
Publication Date : 3/3/2011
Format/Binding : Paperback
Book dimensions : 8.9x7.5x0.5
Book weight : 0.01

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