Framework For Marketing Management, A (4th Edition)

Brand: Prentice Hall
SKU: DADAX0136026605
ISBN : 9780136026600
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Framework for Marketing Management, A (4th Edition)

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Specifications of Framework for Marketing Management, A (4th Edition)

GENERAL
AuthorPhil Kotler, Kevin Keller
BindingPaperback
LanguageEnglish
Edition4
ISBN-100136026605
ISBN-139780136026600
PublisherPrentice Hall
Number Of Pages384
Publication Date2008-03-06
DIMENSIONS
Height8.95 inch.
Length7.68 inch.
Width0.5 inch.
Weight1.25 pounds.

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