Fundamentals Of Logistics Management (Irwin/McGraw-Hill Series In Marketing)

Brand: McGraw-Hill/Irwin
SKU: DADAX0256141177
ISBN : 9780256141177
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Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing)

In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.

Specifications of Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing)

GENERAL
AuthorDouglas Lambert, James R Stock, Lisa M. Ellram
BindingHardcover
LanguageEnglish
Edition1
ISBN-100256141177
ISBN-139780256141177
PublisherMcGraw-Hill/Irwin
Number Of Pages640
Publication Date1997-11-01
DIMENSIONS
Height9.5 inch.
Length8.4 inch.
Width1.16 inch.
Weight2.7 pounds.

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