Fundamentals Of Logistics Management (irwin/mcgraw-hill Series In Marketing)

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Brand: McGraw-Hill/Irwin
SKU: DADAX0256141177
ISBN : 0256141177

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In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
Author : Douglas Lambert
ISBN : 0256141177
Language : English
No of Pages : 640
Edition : 1
Publication Date : 11/1/1997
Format/Binding : Hardcover
Book dimensions : 9.52x8.18x1.16
Book weight : 0.03

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