Fundamentals Of Marketing (mcgraw Hill Series In Marketing)

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Brand: Mcgraw-Hill College
SKU: DADAX0070610150
ISBN : 0070610150

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This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.
Author : William J. Stanton
ISBN : 0070610150
Language : English
No of Pages : 736
Edition : 10 Sub
Publication Date : 1994-01
Format/Binding : Hardcover
Book dimensions : 10.4x8.4x1.9
Book weight : 0.03

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