Fundamentals Of Marketing (Mcgraw Hill Series In Marketing)

Brand: Mcgraw-Hill College
SKU: DADAX0070610150
ISBN : 9780070610156
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Fundamentals of Marketing (Mcgraw Hill Series in Marketing)

This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.

Specifications of Fundamentals of Marketing (Mcgraw Hill Series in Marketing)

GENERAL
AuthorWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker
BindingHardcover
LanguageEnglish
Edition10 Sub
ISBN-100070610150
ISBN-139780070610156
PublisherMcgraw-Hill College
Number Of Pages736
Publication Date1994-01
DIMENSIONS
Height10.25 inch.
Length1 inch.
Width8.5 inch.
Weight3.45 pounds.

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