Global Marketing, 6th Edition

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Brand: Prentice Hall
SKU: DADAX0137023863
ISBN : 0137023863

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The excitement, challenges, and controversies of global marketing.


Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.


The new edition focuses on the recent changes in the world, including the global financial crisis.

Author : Warren J. Keegan
ISBN : 0137023863
Language : English
No of Pages : 624
Edition : 6
Publication Date : 1/13/2010
Format/Binding : Paperback
Book dimensions : 10.87x8.58x0.94
Book weight : 0.03

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