Global Marketing: A Decision-oriented Approach (5th Edition) (Financial Times (Prentice Hall))

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Brand: Prentice Hall
SKU: DADAX0273726226
ISBN : 9780273726227
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Global Marketing: A decision-oriented approach (5th Edition) (Financial Times (Prentice Hall))

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. 

Specifications of Global Marketing: A decision-oriented approach (5th Edition) (Financial Times (Prentice Hall))

GENERAL
AuthorSvend Hollensen
BindingPaperback
LanguageEnglish
Edition5
ISBN-100273726226
ISBN-139780273726227
PublisherPrentice Hall
Number Of Pages800
Publication Date2010-08-13
DIMENSIONS
Height10.4 inch.
Length7.7 inch.
Width1.2 inch.
Weight3.26 pounds.

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