Global Marketing Management

Brand: Wiley
SKU: DADAX0470381116
ISBN : 9780470381113
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Global Marketing Management

Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal.  Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Specifications of Global Marketing Management

GENERAL
AuthorMasaaki (Mike) Kotabe, Kristiaan Helsen
BindingPaperback
LanguageEnglish
Edition5
ISBN-100470381116
ISBN-139780470381113
PublisherWiley
Number Of Pages752
Publication Date2010-01-07
DIMENSIONS
Height10.89 inch.
Length8.5 inch.
Width1.02 inch.
Weight3.2 pounds.

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