Global Marketing Management
Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Specifications of Global Marketing Management
|Author||Masaaki (Mike) Kotabe, Kristiaan Helsen|
|Number Of Pages||752|
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