Health Care Market Strategy: From Planning to Action
Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
Specifications of Health Care Market Strategy: From Planning to Action
|Author||Steven G. Hillestad, Eric N. Berkowitz|
|Publisher||Jones & Bartlett Learning|
|Number Of Pages||287|
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