Hot Button Marketing: Push The Emotional Buttons That Get People To Buy

Brand: Adams Media
SKU: DADAX1593375166
ISBN : 9781593375164
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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Discover the 16 hot buttons that drive consumer behaviour. This work brings consumer behaviour down to a practical level, showing readers how to identify and 'push' consumer hot buttons. Consumers buy products for two reasons, the rational reason and the real reason. "Hot Button Marketing" shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's, even if it's a so-called parity product.

Specifications of Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

GENERAL
AuthorBarry Feig
BindingPaperback
LanguageEnglish
ISBN-101593375166
ISBN-139781593375164
PublisherAdams Media
Number Of Pages256
Publication Date2006-08-08
DIMENSIONS
Height7.5 inch.
Length5.5 inch.
Width0.73 inch.
Weight0.65 pounds.

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