Hot Button Marketing: Push The Emotional Buttons That Get People To Buy

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Brand: Adams Media
SKU: DADAX1593375166
ISBN : 1593375166

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Discover the 16 hot buttons that drive consumer behaviour. This work brings consumer behaviour down to a practical level, showing readers how to identify and 'push' consumer hot buttons. Consumers buy products for two reasons, the rational reason and the real reason. "Hot Button Marketing" shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's, even if it's a so-called parity product.
Author : Barry Feig
ISBN : 1593375166
Language : English
No of Pages : 256
Publication Date : 8/8/2006
Format/Binding : Paperback
Book dimensions : 7.6x5.4x0.8
Book weight : 0.01

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