How To Gain (and Maintain) The Competive Advantage In Business

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Publisher: Prentice Hall
SKU: DADAX0070540314
ISBN : 978007054031
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How to Gain (and Maintain) the Competive Advantage in Business

In today's competitive, niche-oriented market, it is more important than ever to anticipate a competitor's moves. This practical book shows how to do just that, including how to plot competitive moves and demographics, identify winners in an industry, spot allies and more. 37 illustrations.

Specifications of How to Gain (and Maintain) the Competive Advantage in Business

GENERAL
AuthorWilliam E. Rothschild
BindingHardcover
LanguageEnglish
ISBN-100070540314
ISBN-139780070540316
PublisherMcGraw Hill Higher Education
Number Of Pages256
Publication Date1984-03-01
DIMENSIONS
Height1 inch.
Length9.1 inch.
Width6.3 inch.
Weight0.8 pounds.

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