How To Plan Advertising

Brand: Cassell
SKU: DADAX0304701432
ISBN : 9780304701438
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How to Plan Advertising

This volume is a guide to the advertising industry. Focusing on account planning, it demonstrates ways of communicatiing a brand in a motivating way, in order to grab the attention of a target audience.

Specifications of How to Plan Advertising

GENERAL
BindingPaperback
LanguageEnglish
Edition2
ISBN-100304701432
ISBN-139780304701438
PublisherCassell
Number Of Pages224
Publication Date1997-05
DIMENSIONS
Height0.5 inch.
Length9.53 inch.
Width6.62 inch.
Weight0.85 pounds.

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