How To Plan Advertising

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Brand: Cassell
SKU: DADAX0304701432
ISBN : 0304701432

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This volume is a guide to the advertising industry. Focusing on account planning, it demonstrates ways of communicatiing a brand in a motivating way, in order to grab the attention of a target audience.
Author : Alan Cooper
ISBN : 0304701432
Language : English
No of Pages : 224
Edition : 2
Publication Date : 1997-05
Format/Binding : Paperback
Book dimensions : 9.53x6.62x0.5
Book weight : 0.01

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