If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently

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Brand: Second River Healthcare
SKU: DADAX0974386006
ISBN : 0974386006

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Using examples from his work with Disney and as a senior-level hospital executive, author Fred Lee challenges the assumptions that have defined customer service in healthcare. In this unique book, he focuses on the similarities between Disney and hospitals - both provide an "experience," not just a service. It shows how hospitals can emulate the strategies that earn Disney the trust and loyalty of their guests and employees.

The book explains why standard service excellence initiatives in healthcare have not led to high patient satisfaction and loyalty, and it provides 9 1/2 principles that will help hospitals gain the competitive advantage that comes from being seen as "the best" by their own employees, consumers, and community.

Author : Fred Lee
ISBN : 0974386006
Language : English
No of Pages : 203
Edition : 1
Publication Date : 4/1/2004
Format/Binding : Hardcover
Book dimensions : 8.6x5.7x0.8
Book weight : 0.01

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