Industrial Marketing Strategy

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Brand: Wiley
SKU: DADAX047111989X
ISBN : 047111989X

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Develop customer-focused, market-driven strategies for today's competitive marketplace. . .

Industrial Marketing Strategy

Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:
* The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning
* Proven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing
* Guidelines for implementing the value proposition through distribution and marketing communications
* The role of marketing in the broader context of business and corporate-level strategic planning
* Special sections on product development, national account management, customer service, information technology, and price signaling
Author : Frederick E. Webster Jr.
ISBN : 047111989X
Language : English
No of Pages : 384
Edition : 3
Publication Date : 5/1/1995
Format/Binding : Paperback
Book dimensions : 8.82x5.98x1.1
Book weight : 0.01

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