Influence: The Psychology Of Persuasion

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Brand: Collins
SKU: DADAX0688128165
ISBN : 0688128165

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Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.
Author : Robert B. Cialdini
ISBN : 0688128165
Language : English
No of Pages : 336
Edition : Revised
Publication Date : 7/15/1993
Format/Binding : Paperback
Book dimensions : 9.1x6x1
Book weight : 0.01

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