Influence: The Psychology Of Persuasion

Brand: Collins
SKU: DADAX0688128165
ISBN : 9780688128166
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Influence: The Psychology of Persuasion

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

Specifications of Influence: The Psychology of Persuasion

GENERAL
AuthorRobert B. Cialdini
BindingPaperback
LanguageEnglish
EditionRevised
ISBN-100688128165
ISBN-139780688128166
PublisherCollins
Number Of Pages336
Publication Date1993-07-15
DIMENSIONS
Height9.25 inch.
Length6.13 inch.
Width0.84 inch.
Weight0.9 pounds.

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