Influence, the classic book on persuasion, explains the psychology of why people say "yes"â€”and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuaderâ€”and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Author : Robert B. Cialdini
ISBN : 006124189X
Language : English
No of Pages : 336
Edition : Revised
Publication Date : 12/26/2006
Format/Binding : Paperback
Book dimensions : 7.95x5.28x1.18
Book weight : 0.01
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