Influence: The Psychology Of Persuasion, Revised Edition

Brand: Harper Business
SKU: DADAX006124189X
ISBN : 9780061241895
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Influence: The Psychology of Persuasion, Revised Edition

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

Specifications of Influence: The Psychology of Persuasion, Revised Edition

GENERAL
AuthorRobert B. Cialdini
BindingPaperback
LanguageEnglish
EditionRevised
ISBN-10006124189X
ISBN-139780061241895
PublisherHarper Business
Number Of Pages336
Publication Date2006-12-26
DIMENSIONS
Height8 inch.
Length5.31 inch.
Width0.84 inch.
Weight0.49 pounds.

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