Integrated Advertising, Promotion And Marketing Communications (5th Edition)

Brand: Prentice Hall
SKU: DADAX0132538962
ISBN : 9780132538961
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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.   The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 

Specifications of Integrated Advertising, Promotion and Marketing Communications (5th Edition)

GENERAL
AuthorKenneth E. Clow, Donald E. Baack
BindingPaperback
LanguageEnglish
Edition5
ISBN-100132538962
ISBN-139780132538961
PublisherPrentice Hall
Number Of Pages464
Publication Date2011-01-06
DIMENSIONS
Height10.7 inch.
Length8.4 inch.
Width0.6 inch.
Weight1.7 pounds.

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