Integrated Advertising, Promotion And Marketing Communications (5th Edition)

28.05 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX0132538962
ISBN : 0132538962

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Examine advertising and promotions through the lens of integrated marketing communications.


The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.


The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 

Author : Kenneth E. Clow
ISBN : 0132538962
Language : English
No of Pages : 464
Edition : 5
Publication Date : 1/6/2011
Format/Binding : Paperback
Book dimensions : 10.7x8.5x0.7
Book weight : 0.02

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