Integrated Marketing Communications, Third Edition (3rd Edition)

Brand: Pearson Education Canada
SKU: DADAX0137140746
ISBN : 9780137140749
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Integrated Marketing Communications, Third Edition (3rd Edition)

Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan. Marketing communications is changing rapidly with the impact of new technologies, new strategies and changing consumer media habits.  The third edition of this text has updated and revised examples and content that includes the cutting-edge topics in the industry.  Readability continues to be a core strength of this textbook with its straightforward and easy-to-understand style.

Specifications of Integrated Marketing Communications, Third Edition (3rd Edition)

GENERAL
AuthorKeith J. Tuckwell
BindingPaperback
LanguageEnglish
Edition3
ISBN-100137140746
ISBN-139780137140749
PublisherPearson Education Canada
Number Of Pages464
Publication Date2010-03-31
DIMENSIONS
Height10.75 inch.
Length8.25 inch.
Width0.55 inch.
Weight1.9 pounds.

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