International And Intercultural Public Relations: A Campaign Case Approach

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Brand: Pearson
SKU: DADAX0205375200
ISBN : 0205375200

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International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars.  This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.

Author : Michael Parkinson
ISBN : 0205375200
Language : English
No of Pages : 408
Publication Date : 7/2/2005
Format/Binding : Hardcover
Book dimensions : 9.3x7.2x1
Book weight : 0.02

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