International And Intercultural Public Relations: A Campaign Case Approach

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Brand: Pearson
SKU: DADAX0205375200
ISBN : 9780205375202
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International and Intercultural Public Relations: A Campaign Case Approach

International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars.  This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.

Specifications of International and Intercultural Public Relations: A Campaign Case Approach

GENERAL
AuthorMichael Parkinson, Daradirek "Gee" Ekachai
BindingHardcover
LanguageEnglish
ISBN-100205375200
ISBN-139780205375202
PublisherPearson
Number Of Pages408
Publication Date2005-07-02
DIMENSIONS
Height9.1 inch.
Length6.9 inch.
Width1 inch.
Weight1.7 pounds.

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