International Business (6th Edition)

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Brand: Prentice Hall
SKU: DADAX0132555751
ISBN : 0132555751

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A readable, concise, and innovative tour through the study of international business.


International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers.


The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today’s global marketplace.


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Author : John J. Wild
ISBN : 0132555751
Language : English
No of Pages : 480
Edition : 6
Publication Date : 1/6/2011
Format/Binding : Paperback
Book dimensions : 10.7x8.9x0.8
Book weight : 0.02

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