International Business: Challenges in a Changing World
This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Sweden…), it encourages students to think critically and emphasizes the role of contemporary issues such as CSR, ethics, governance and global warming.
Specifications of International Business: Challenges in a Changing World
|Number Of Pages||608|
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