International Business: Challenges In A Changing World

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Brand: Palgrave Macmillan
SKU: DADAX1403945632
ISBN : 1403945632

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This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Sweden…), it encourages students to think critically and emphasizes the role of contemporary issues such as CSR, ethics, governance and global warming.

Author : Janet Morrison
ISBN : 1403945632
Language : English
No of Pages : 608
Publication Date : 12/15/2008
Format/Binding : Paperback
Book dimensions : 10.79x8.35x1.34
Book weight : 0.04

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