International Business Environment: Global And Local Marketplace In A Changing World

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Brand: Palgrave Macmillan
SKU: DADAX1403936919
ISBN : 1403936919

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The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies.

Author : Janet Morrison
ISBN : 1403936919
Language : English
No of Pages : 448
Edition : Second Edition
Publication Date : 4/16/2006
Format/Binding : Paperback
Book dimensions : 9.53x7.48x1.34
Book weight : 0.02

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