International Business: Strategy, Management, And The New Realities

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Brand: Prentice Hall
SKU: DADAX0131738607
ISBN : 9780131738607
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International Business: Strategy, Management, and the New Realities

KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide. This text is for business students and professionals interested in learning about the impact of international business and emerging markets.  

Specifications of International Business: Strategy, Management, and the New Realities

GENERAL
AuthorTamer Cavusgil, Gary Knight, John Riesenberger
BindingHardcover
LanguageEnglish
Edition1
ISBN-100131738607
ISBN-139780131738607
PublisherPrentice Hall
Number Of Pages704
Publication Date2007-11-24
DIMENSIONS
Height11.18 inch.
Length8.76 inch.
Width1.15 inch.
Weight3.3 pounds.

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