International Business: The Challenge Of Global Competition, 13th Edition

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Brand: McGraw-Hill Education
SKU: DADAX0077606124
ISBN : 9780077606121
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International Business: The Challenge of Global Competition, 13th Edition

International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

Specifications of International Business: The Challenge of Global Competition, 13th Edition

GENERAL
AuthorDonald Ball, Michael Geringer, Michael Minor, Jeanne McNett
BindingHardcover
LanguageEnglish
Edition13th
ISBN-100077606124
ISBN-139780077606121
PublisherMcGraw-Hill Education
Number Of Pages536
Publication Date2012-01-17
DIMENSIONS
Height11.5 inch.
Length8.6 inch.
Width1 inch.
Weight3.1 pounds.

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