International Communications Strategy: Developments In Cross-Cultural Communications, PR And Social Media

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Brand: Kogan Page
SKU: DADAX074945329X
ISBN : 9780749453299
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International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

Social media have opened new channels of international communication, allowing communities across the world to come together instantaneously. 

International Communications Strategy is about the opportunities and challenges this situation creates for PR practitioners.  Effective cross-cultural communication requires knowledge of social media as well as an understanding of online and offline cultures.  Moreover, communication practitioners are now expected to provide strategic advice and help executives engage with stakeholders in various parts of the world.

Containing case studies of cross-cultural communication as well as information on alternative communication approaches, this book prepares practitioners to give strategic communication guidance to senior management or clients.

Specifications of International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

GENERAL
AuthorSilvia Cambie, Yang-May Ooi
BindingHardcover
LanguageEnglish
ISBN-10074945329X
ISBN-139780749453299
PublisherKogan Page
Number Of Pages256
Publication Date2009-08-01
DIMENSIONS
Height9 inch.
Length6 inch.
Width0.88 inch.
Weight1.23 pounds.

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