International Management: Managing In A Diverse And Dynamic Global Environment

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Brand: McGraw-Hill/Irwin
SKU: DADAX0073210579
ISBN : 0073210579

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International Management: Managing in a Diverse and Dynamic Global Environment is about the unique opportunities and concerns that confront international managers as they navigate their companies through the complex and ever changing global economic, political, legal, technological and cultural environments. It describes theories of international management in the context of current and emerging realities in the global marketplace. The framework follows the course structure beginning with the macro-environment, then moves to the firm level, and concludes with the individual manager in the international setting. This approach is embellished with modern chapters on collaborative strategies, managing technology and knowledge, and ethics and corporate social responsibility. Each chapter concludes with a mini-case, and a comprehensive case concludes each section.
Author : Arvind Phatak
ISBN : 0073210579
Language : English
No of Pages : 560
Edition : 2
Publication Date : 12/8/2008
Format/Binding : Hardcover
Book dimensions : 10.1x8.1x1
Book weight : 0.03

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