International Marketing

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Brand: McGraw-Hill/Irwin
SKU: DADAX007352994X
ISBN : 007352994X

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Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Author : Philip Cateora
ISBN : 007352994X
Language : English
No of Pages : 742
Edition : 15
Publication Date : 9/24/2010
Format/Binding : Hardcover
Book dimensions : 10.9x8.5x1
Book weight : 0.03

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