International Marketing

Brand: McGraw-Hill/Irwin
SKU: DADAX007352994X
ISBN : 9780073529943
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International Marketing

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Specifications of International Marketing

GENERAL
AuthorPhilip Cateora, Mary Gilly, John Graham
BindingHardcover
LanguageEnglish
Edition15
ISBN-10007352994X
ISBN-139780073529943
PublisherMcGraw-Hill/Irwin
Number Of Pages742
Publication Date2010-09-24
DIMENSIONS
Height11.3 inch.
Length8.4 inch.
Width1.1 inch.
Weight3.25 pounds.

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