Internet Business Models And Strategies: Text And Cases

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Brand: Mcgraw-Hill (Tx)
SKU: DADAX0071151230
ISBN : 0071151230

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Afuah and Tucci's "Internet Business Models and Strategies: Text and Cases, 2e" draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.
Author : Allan Afuah
ISBN : 0071151230
Language : English
No of Pages : 480
Publication Date : 2002-08
Format/Binding : Hardcover
Book dimensions : 9.21x7.36x0.87
Book weight : 0.02

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