Introduction To Hospitality (5th Edition)

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Brand: Prentice Hall
SKU: DADAX0135139287
ISBN : 9780135139288
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Introduction to Hospitality (5th Edition)

Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V.  The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.
       

Specifications of Introduction to Hospitality (5th Edition)

GENERAL
AuthorJohn R. Walker
BindingHardcover
LanguageEnglish
Edition5
ISBN-100135139287
ISBN-139780135139288
PublisherPearson
Number Of Pages656
Publication Date2008-04-07
DIMENSIONS
Height10.1 inch.
Length8.3 inch.
Width1.1 inch.
Weight3.1 pounds.

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