Introduction To Hospitality (5th Edition)

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Brand: Prentice Hall
SKU: DADAX0135139287
ISBN : 0135139287

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Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V.  The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.





Author : John R. Walker
ISBN : 0135139287
Language : English
No of Pages : 656
Edition : 5
Publication Date : 4/7/2008
Format/Binding : Hardcover
Book dimensions : 10.1x8.1x1.3
Book weight : 0.03

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