Kleppner's Advertising Procedure (18th Edition)

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Brand: Prentice Hall
SKU: DADAX0136110827
ISBN : 0136110827

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An all-inclusive introduction to the exciting and dynamic world of advertising.


Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.


The eighteenth edition reflects how new media has changed advertising.

Author : Ron Lane
ISBN : 0136110827
Language : English
No of Pages : 840
Edition : 18
Publication Date : 1/25/2010
Format/Binding : Paperback
Book dimensions : 11x8.8x1.5
Book weight : 0.04

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