Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, And Inspiring Action

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Brand: Wiley
SKU: DADAX1118137531
ISBN : 9781118137536
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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.

Specifications of Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

GENERAL
AuthorRohit Bhargava
BindingHardcover
LanguageEnglish
Edition1
ISBN-101118137531
ISBN-139781118137536
PublisherWiley
Number Of Pages184
Publication Date2012-05-22
DIMENSIONS
Height9.3 inch.
Length6.4 inch.
Width0.82 inch.
Weight0.8 pounds.

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